Hackathons & STEM Education for ATL

501c3 Nonprofit, Branding, Program Management, Marketing, Event Planning, Education, Leadership
On leading a design team, championing free STEM education, and running the largest collegiate hackathon in the Southeast
Highlights
  • I led an 8 person in-house visual and ux design team
  • I promoted innovation in technology, healthcare, the arts, and prototyping through our events (HackGT, Healthtech Hackathon, Catalyst, and BuildGT)
  • I worked with Atlanta Public Schools and Boys and Girls Club of Atlanta to host free STEM educational events on Georgia Tech's campus
Selected media coverage
Constellations Center for Equity in Computing - HackGT Hopes to be a Catalyst
Technique - Stacey Abrams speaks at HackGT on education and technology
MLH - Georgia Institute of Technology Wins the 2017 MLH North American Hackathon Season
Technique - 'Into the rabbit hole', a creative spin on HackGT
Impact
Designed brand, theming, event space, swag, prizes, and web presence for hackathons with 1,000+ participants.

Secured 200k+ in corporate partnerships annually with sponsorship and marketing design.
What is HackGT and HexLabs?
HackGT is the largest collegiate hackathon in the Southeast, hosting over 1,000 participants in Atlanta, GA. HexLabs is the 501c3 nonprofit that runs it. We're unique in that our members cycle through about every 4 years as we eventually graduate. Our goal is to share innovation and creativity in computer science through free events like hackathons and workshops. We also partner with local metro Atlanta schools and have members who teach with Girls Who Code.
What is it like to work at a non-profit?
Like anyone who has worked at a startup or small business before, you wear a lot of hats. Some hats I've worn have included...
  • Art Director
  • Visual Designer
  • Design Ops Manager
  • People Manager
  • Systems Designer
  • Event Planner
  • Set Maker
  • Curriculum Planner
It would near be impossible to cover every aspect of what working in the hackathon, non-profit, and education space entails, but as a small snapshot, planning for a 1000+ in person event meant coordination with engineering, operations, marketing, and finance teams. We'd plan from 6 months to a year ahead. From the outside, you'd probably think the main things are having a website, having an interesting theme (this is kind of a must in the MLH hackathon world), having tracks to innovate in (like cybersecurity or supply chain problems, for example), and having sponsors with cool prizes.

Back of house however, this meant designing, building, and hosting not just a website but also a registration and project scoring system in-house. This meant branding and theming not just for a website, but for a series of needs such as sponsorship materials, social media and on-campus advertisement, physical swag, prizes, and oh boy -- how do I even begin to unpack the physical event space?

Have you ever had to decide how to position 100 light-up-inflatable-mushrooms because you decided to throw an Alice in Wonderland themed event? Or coordinate a shipping flat of lightsabers provided by Disney for a Star Wars themed outdoor unwind activity? Or tried to balance a sloshing literal cauldron of butter chicken while moving up a loading ramp? Hackathon organizers will know what kind of pain I'm talking about. Beyond visual and ux designer, planning a hackathon could be likened to throwing a 1000+ attendee wedding.

I will forever admire our Operations team that coordinated a difficult supply chain to bring in delicious food from many local restaurants and our Finance team for helping us balance the books.

And even then, that's just the surface of it.
Why do you do it?
For the people. That's how I've picked any job in my life. The thing about hackathons and education are you'll impact lives everywhere who will go on to do great things. This includes both the people who attend your hackathons and the people who work with you and become family.

Nothing compares to watching someone's face light up because they finally got their code to run. Or they beat a capture the flag challenge and won an internship. Or they know nothing about coding but a friend invited them and now they're thinking about how to help their aging neighbor find life saving medication near them. Or they made a roomba go bowling and knock out a perfect strike, because they can.

Even more impactful is when we work with kids who aren't in college yet, or aren't even thinking about it, but they get inspired and start dreaming bigger because we help them see what they can do. Sometimes all it takes is an activity prompt like "Make the ugliest website you can think of" to get someone interested in technology.
I’m extremely passionate about this area and I’d love to talk about it more in detail with anyone who’s interested or is looking to start a similar movement in their community. Hackathons level the playing field and growing barrier of entry to understanding complex technology that has become the infrastructure upon which our world runs. Technology can be fun, and should be for EVERYONE. Working in the hackathon and education space is extremely rewarding, despite how daunting it may be. We’ve learned a lot in our time here and have a number of ideas for ways to keep this going beyond the college space. There's also much to be said about managing a team, working through burnout, and learning to communicate to move forward. Together though, I believe we can continue to drive change and create diverse, inclusive, and equitable spaces in technology.
Selected works
Below are samples of my favorite pieces from my time with HexLabs and designing for education.
A video we made for our hackathon opening ceremonies explaining the history and values of HackGT.
I illustrated and did the voiceover, and fellow talented designer Jason Yang animated this.
Suite of cards created for the "Into the Rabbit Hole" themed hackathon. Used in our branding and sponsorship materials as well as made into real playing card prizes!
Set of "stamp" stickers given as prizes for our nature themed hackathon, 'Dare to Venture'
Informational and Sponsor booklet covers
Editorial spoof on our popular hackathon t-shirts
Want to work together? Let's chat!